Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their products or services. Google Ads is instrumental in business growth as it allows precise targeting, ensuring that ads reach users actively searching for relevant offerings. It enhances brand visibility, driving immediate traffic to the website.
Additionally, Google Ads promotes both local and global reach, making it suitable for businesses of all sizes. It's flexible, offering various ad formats, budgets, and customization options. By strategically managing campaigns, businesses can achieve higher conversions, increased sales, and sustained growth through a robust online presence and effective advertising.